The Not-So Honest Truth About the Honest Company Inc.

Co-founder of the Honest Company Inc., actress Jessica Alba is currently being sued for her not so honest advertising for its sunscreen products. The Honest Company allegedly provides safe, natural and eco friendly baby products such as diapers, lotions and other bathing products. 

According to sources from ET, consumer Jonathan Rubin is suing the company for its misleading ads and ineffective products. The suit claims that the sunscreen contain synthetic and unnatural ingredients. 

Alba reached out to social media via Instagram with a photo taken overlooking the beach with her children by her side. She simply noted that they do not take consumer feedback lightly.

It seems to be that she does not directly address any claims made in the suit regarding the ingredients in the sunscreen nor the advertisements. The photo simply implies that she stands behind her products and uses them with her own children.