There is no way around it; entrepreneurs have to be creative. One entrepreneur created opportunity for himself when he turned his Uber gig into a way to get the word out about his real passion. Gavin Escolar came to the United States to start his jewelry business and ended up as an Uber driver to make an income. Gavin soon learned that his Uber car provided the perfect showroom for his jewelry.
Gavin, based in San Francisco, found his passengers often asked him questions about himself during the drive. When Gavin mentioned his jewelry business, his passengers would ask for a business card to learn more. Gavin took it one step further and began to wear some of the jewelery in his line such as bracelets, so his passengers could see the jewelry in person. Gavin currently has brochures in the car for his passengers to peruse during the drive. Gavin went from using Uber to pay the bills to using the service to meet and connect with potential customers for his company. Last year, between Uber and his jewelry sales, Gavin made $252,000.
The best part, Uber is completely on board, stating it helps to fuel their mission to support local economies.
To learn more about Gavin's story, click here.
What do you think about Gavin's ingenuity?